Can we ask you few questions…

We have interviewed randomly selected potential users of our public display app, which we met on the streets of Berlin. All of them were young people, who are our target audience. Here are the results:

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###### Interview 1 ######
######################

John Doe, 16 years old and living in Berlin Lichtenberg.

He attends high school 10th grade and spends his spare time
doing sports like football, meeting friends and sometimes drawing.
He uses his PC mostly for games, facebook and school work and
also owns a PS3 and a Wii.
During the normal day he mostly ignores commercials on the street.
His attention is catched more by alternating pictures on digital
commercial screens.

One of the most important things about our idea drawn from our storyboard
is the rating system because it gives feedback to the artist.
In his opinion the location for the public display should be a place
not so croudy like a full shopping mall than more a place where
people have time for this.

Findings:
———
– alternating pictures draw attention
– rating system increases the motivation to draw and to look at other peoples drawings
– location for the public display should not be in a too crowdy environment

Design modifications:
———————
– maximized slideshow when noboby is in the sensor area
– focus on rating system

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###### Interview 2 ######
######################

Maraike Musterfrau, 17 years old, living in Berlin Marzahn; Highschool, 11th grade.

Her hobbies are dancing and swimming. She owns two computers which she uses mostly
for facebook and schoolwork. She played Wii once with a friend but does not like
the concept very much.

She is very affected by commercial posters. The most annoying thing about these
commercials are the bright and unmatching colours. She wishes for more informing
and structured commercials or little stories.
Most of the time she would use the screens also for commercials and informatios,
e.g. the screens in the subway.

It would be awkward for her to draw with the public display alone but in groups
it would be o.k.. In her opinion people which are not used to this kind of interface would not easily
get the concept.

Findings:
———
– not everybode might get the concept
– multiplayer reduces the awkwardness

Design modifications:
———————
– more guiding and interactive design
– if possible focus on multiplayer

######################
###### Interview 3 ######
######################

Chuck Norris, 19, lives in Berlin-Marzahn-Hellersdorf.

He’s currently graduating, and after that he’s going to study marketing.
In his spare time he does Karate and other sports.

On the PC he mostly reads mails and facebook and does research for school but he seldom plays games.
He’s got almost no experience with console gaming.

Findings:
———
– possibility to visually improve the environment

Design modifications:
———————
– none

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